Craft Markets Near You
Business Tips & Craft Markets
You have decided to find a 'Craft Market Near You'.
Crafts to make and to sell...I know, I know you cringe at the 'selling' bit right?
Allergic but hey, if you do not sell your work how can you continue to Create at the level you want to?
So what should you do first?
Print business cards?
Get your hair done?
Ignore it all and just arrive with your wares, they will sell themselves, right?
Hang on, reality check!
Selling anything, anywhere takes not only effort and thought but actual planning.
Craft Markets are hard work, very time consuming and can be secretly costly so PLEASE (pretty please) make the effort and take note before you engage with the market of your choice.
MINDSET IS EVERYTHING
You may not sell much from your first, second or third Craft Market that is near you but you will learn, network and have access to real-time research from THE most important element of your business...YOUR CUSTOMERS.
I repeat: THE most important part of your Business...YOUR CUSTOMERS!
Things will eventually turn into sales so take these tips, pack up your car and go get 'em!
So let's get jiggy with your Business tips.
You can read the Blog below or watch/listen to my mug right there...yup! That is me!
BUSINESS TIP #1
PREPARE YOUR PURSE
- Make sure you have enough change for your customers. Think about a potential buyer handing you a 50. Have oodles of change.
- If you do run into change trouble, make sure you have a backup plan. I suggest linking with your neighbour beforehand to offer a bailout to him and vice verse.
- If that doesn't work and you really need to find change during a sale, I strongly suggest having a box of chocolates with you to offer the customer, as a peace offering. ( This will inject a positivity into a possibly awkward situation )
- Be super duper professional and invest in a SUMUP machine. These are really easy to use and again make the Sales process much more streamlined for the visiting human.
BUSINESS TIP #2
DISPLAY & PRESENTATION
Of course, display and presentation are really really important. Your stand is the window to your shop so it needs to be well laid out for the general public's wandering eye.
Remember an Artists' eye is very different to someone who is browsing a Fair.
How To Get Display Right?
Use the space on your table.
Create height by placing boxes at random points on your stand, to break up a flat surface. Using different size boxes are good - entertain the eyeball.
Display your prices very clearly.
A lot of visitors feel uncomfortable asking for prices so take any awkward feeling away.
Never sit behind your desk reading a book.
This drives me nuts. It looks like you would prefer to be reading than engaging with your customer. People need to feel special and making eye contact, engaging like a human and bridging that sometimes 'elitism' that comes with
Stand at the side of your stand or behind your stand...
...with an open friendly face. Ok, you can't do this for 8 hours like, I get that but keep moving your position. Movement is attractive and much easier for the visitor to engage with.
BUSINESS TIP #3
HOW TO STAND OUT & ENGAGE
This is a difficult one but hey guess what, you are a Creative, so use this to your full advantage.
I ADVISE SOMETHING INTERACTIVE ON YOUR STAND.
1. Use lighting on your stand
2. Burn some refreshing oils
3. If you have space put some flowers on your stand
4. Be active - stand up, come out to the front and 'fix' your stand. Create an atmosphere of busy, friendly and open for a chat.
5. Always acknowledge a stand visitor but not with the usual ' let me know if you want to try anything' ( they hear this at every stand ) - be Creative with your greeting!
'Hey! If ya fancy a chocolate there is a bowl there, help yourself! '
If you sell jewellery try something relevant like; 'Hey, oooh I like your earrings where did you get them? '
5 More Engagement Strategies
You sell paintings = Set up a table top easel and show off!
You sell jewellery = Offer to clean visitors rings for FREE.
You sell ceramics = Have your iPad set up with a video of you in action in your studio.
You sell food items = Have samples displayed, easy to taste & well labelled.
You sell soap = Have a smelling taster sample tray with items labelled and a large image of a nose to attract attention.
BUSINESS TIP #4
MAKE YOUR STAND WORK FOR YOU
Ask these key questions before you book a stand.
- Have they a list of last years exhibitors and visitor stats?
- What advertising strategies do they have and what are their social platforms like?
- Can you have a layout of the Fair and who you will be exhibiting next to - make sure you are not lumped in next to a direct competitor?
- Build a relationship with the Fair organiser and offer to share the event via your social platforms/email list.
- Take 5 days to build up to your Fair and push the information on your social profiles. Do this in a non-salesy way Biccies. How? Grab your 5 Day Plan below x